Stay Informed:  |
researchThere are a number of excellent studies published every year with benchmark data and other comparative statistics. We have listed below links to a few of the main studies that will help organisations to measure the effectiveness of their online campaigning and fundraising. We hope that you will also download the eCampaigning Review, an annual report sponsored by Advocacy Online encompassing our client data in several countries.
Description Download Country NTEN and M+R Strategic Services publish an annual benchmark study based on data collected from a wide variety of US nonprofits. The study covers fundraising, e-advocacy, and email communication. It's one of the most comprehensive benchmark studies available. USA Advocacy Online sponsored an event in 2008 to help social change organisations develop 'web 2.0' strategies. It focussed on the role of new media in building stronger communities and increasing effectiveness. The proceedings from this event are available for download. Canada The e-campaigning forum is held every year in Oxford, England. At the 2008 event, Advocacy Online provided sponsorship along with Oxfam GB and Oxfam Novib to produce an event summary including case studies and other presentations from the forum. UK |