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eCampaigning ReviewAdvocacy Online has been working with leading e-campaigning consultancy Fairsay to produce the first international e-campaigning benchmark report. The findings of the report were released on October 13, 2009 and are now available for download here. Advocacy Online was pleased to sponsor important research into e-campaigning activity in the UK, Canada, and several other countries. We hope it will be the first year of an annual study so that the community can start to build trend data over time. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations. The 2009 eCampaigning Review was researched and written by Duane Raymond of Fairsay and Jess Day, an independent e-campaigning consultant. The report includes three research projects, highlighted below. Please click on any of the links below to download a PDF file of the full reports. We have also created a summary document of the entire project that is also available for download.
Each of these research projects is full of helpful information that can help you improve the effectiveness of your online campaigning. You can also download a list of the participating organisations. |