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Labour is getting e-seriousSubmitted by Graham on Wed Feb 11, 2009 During the last general election in the UK and during the last election for the Scottish Parliament, the most disorganised political party in terms of online campaigning was Labour. Other political parties handed over email addresses to us for candidates so that campaigners could send messages through our network. The other parties understood that the more you knew about local voters the better your chance of getting elected providing you could do something with the information. Not rocket science. The Labour Party was reluctant to publish information, and the Scottish labour Party published nothing online and would release nothing to us. Times have changed. The Labour Party is gearing up to encourage online dialogue and engagement with supporters and potential supporters. With the release of several new websites, Labour is out to capture some of the Obama e-magic. While they're still in their infancy, visit the following websites and see what you think: These sites are getting some interesting content from high profile Labour organisers, and encouraging the growth of their facebook group, and have a petition running to oppose the bonuses paid to RBS executives. The LibDems have always had a strong commitment to online organising and campaigning in general; now we'll have to see what they roll out in the lead up to the next election. The Tories have a good website and experimented a lot in the early Cameron days using the Internet to push out their message and new image. Can they also build online communities? Who knows, we might have a really fun election campaign that with all parties investing time and money online! |