Benchmark studies consistently show that campaigners are usually an organisation's most enthusiastic donors. This data should be the foundation of an integrated communications strategy to engage campaigners in fundraising. Join our event in London to find out more from some experts in the field.
We hope that you will join us on March 25, 2010 at 9:00am in central London for a unique event: "integrate and grow: asking campaigners to donate".
You will learn more about the fundraising potential that lies within your campaigner database. This half day event will also look at specific tactics for encouraging campaigners to donate. Please click here to register to attend this event. Continue reading below for more information about the presentations and speakers. The venue details and other timings are available when you register.
Presentation by Care2
Cultivating donors through eCampaigning: activists are 7 times more likely to donate.
| Care2 knows that advocacy campaigns on relevant issues in the news are the strongest way to cultivate donors. They also know from a study done by M&R Strategic Services that advocates are seven times as likely to donate as other constituents on an email list. Join Joe Baker, Vice President of Care2's Advocacy and Causes (formerly head of Amnesty International's online division), and Justin Perkins, Director of Nonprofit Strategy, as we discuss the best practices for cultivating donors through eCampaigning. |
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Joe Baker
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Joe Baker joined Care2 in August 2006. Joe manages the Campaign Team, which runs online campaigns for nonprofit partners, helping them to recruit new members and donors from Care2's community. Joe also oversees Care2's Cause Channels.
Prior to Care2, Joe was the Executive Director of N-TEN. He also worked for Amnesty International USA as the Director of Internet Communications after serving as Grassroots Advocacy Director and Deputy Director, Western Region.
Joe serves on the Board of Directors of Death Penalty Focus, the Advisory Board of GiveForward.org and volunteers for the Sierra Club and Amnesty International. |
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Justin Perkins
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Since 2006, Justin has worked with Care2 to help over 100 nonprofits across a wide variety of issues customize strategic campaigns to reach and recruit millions of supporters from Care2's 12 million members. He launched the nonprofit marketing blog, frogloop.com as a way for Care2 to share case studies and best practices for nonprofit online marketing, advocacy and fundraising, and he developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. He is passionate about helping nonprofits and socially responsible companies use a data-driven, efficient approach to online marketing. |
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Presentation by Full Citizen
What’s hiding behind your petition? The hidden value of taking action.
 When there are increasing limits on budgets and staff time – how do you make the case for another advocacy campaign at your organization? It can be difficult to show the ROI of campaigning to senior management and other departments. Or is it?
Advocates are about the warmest leads your organisation has, making them great potential donors. But most of the time this potential is never realized. This session will discuss how you can tap the hidden value of your advocates. Bringing rapid email conversion, telemarketing and direct mail together, you could see conversion rates from advocates to donors as high as 20%. |
Sheetal Persaud
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Sheetal joined HJC, a Canadian based online fundraising consultancy in
June 2008 and has since worked on multiple fundraising and advocacy
campaigns. Highlights have included setting up a peer to peer
fundraising and advocacy site for Greenpeace Canada and working with
the New York Public Library to set up a cross-departmental, integrated
fundraising and advocacy campaign to fight budget cuts from the City.
Now, as a project manager with Full CitizenTM, Sheetal brings expertise
in managing multi-channel conversion campaigns and email marketing to
the Full Citizen team. |
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Deanna Bickford
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Deanna has managed several fundraising and communications accounts at Stratcom and currently works from London (U.K.), providing support to clients such as Global Campaign for Climate Action, Sierra Club, and the Marine Stewardship Council. Deanna has taught direct marketing at Humber College (Ontario) and has led communications and fundraising workshops for a wide range of audiences. She adds depth to Full Citizen's team with years of direct marketing experience and tried-and-true strategies for supporter engagement.
She received her Master's (M.A.) from York University and holds a CFRE (Certified Fund Raising Executive) designation with the Association of Fundraising Professionals (AFP).
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Presentation by Advocacy Online
A case study with Peta. Data showing comparative rates of activist conversion.
Many of the campaigning organisations that use our e-activist software platform are now also using our fundraising technology. This gives us a fantastic opportunity to work with clients on testing donor conversion strategies, and ultimately, to start benchmarking outcomes.
Peta has partnered with us to evaluate several donor conversion ideas. The study is evaluating timing of the donation ask for new supporters, and email conversion of non-donor activists. The donor conversion for existing supporters is factoring in the profile of the supporters and their general level of activity. This session will look at the preliminary results of this study.
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Graham Covington
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Graham is the founder and Managing Director of Advocacy Online, which is today a leading provider of eCampaigning and eFundraising software in several countries. He has led the company over the past 10 years taking responsibility for new product development, marketing, and strategic planning. The company processed over 3 million online actions taken by supporters of over 150 organisations in 2009.
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