Jonathan's blog

the new political landscape

Submitted by Jonathan on Fri Jul 9, 2010

As we all know, we are currently living under the governance of a hung parliament. How will this affect your e-campaigning tactics and strategy going forward? Will the coalition crumble at the first sign of opposition or will it be here for the full five years? At the moment, no one really knows (though it will be fun to watch!). The length and success of the coalition government will drive your organisation’s strategy considerably.

get creative with your website

Submitted by Jonathan on Thu Apr 8, 2010

As the internet gets more and more crowded by online ‘asks’, organisations are starting to become aware that they need to do more to engage supporters visually. Initially, this might have been through inserting a video into a page, or just creating a ‘funky’ design with ‘flash images’; but the thinking seems to have moved on to other, more interactive applications that update dynamically – no more ‘one size fits all’ approach. In the past few months, I have noticed an increase in the number of ‘widgets’ being included in campaign actions.

the importance of profiling

Submitted by Jonathan on Mon Mar 1, 2010

There’s always a lot of talk about what the ‘next big thing’ or hook will be for charity e-campaigns. Is there something out there that will lead to mass participation? The next video that people pass round or the next e-action that everyone takes part in because it is so engaging. But sometimes, the whole world of ‘data’ gets forgotten in these projects.

general election: e-campaigning

Submitted by Jonathan on Fri Dec 11, 2009

Are you getting geared up for the UK general election? It’s looking like the country will go to the polling booths in May but many organisations are beginning to get their e-campaigning plans sorted now. There will be so many messages flying about to prospective parliamentary candidates, how will your calls be heard above all of the others? Here are a few thoughts which might help.