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blogsdid you know... part 2Submitted by mallory on Wed Jul 28, 2010 This is Mallory in Advocacy Online's DC office with the second installment of the 'Did You Know' series.... Did You Know... that by profiling your supporter database and pulling in conditional content you can increase email response rates and participation in online actions? The idea behind conditional content is that page content can display a different message or brand based on the profile of each supporter. did you know... part 1Submitted by mallory on Mon Jul 19, 2010
My name is Mallory Sofastaii, I’m a junior at Boston University and interning at Advocacy Online for the summer. For the next few weeks I’ll be writing a blog series called ‘Did You Know’ and providing tips and suggestions to help everyone following take full advantage of the company’s ‘e-activist’, ‘netdonor’, and ‘jamii’ software applications. The first installment… the new political landscapeSubmitted by Jonathan on Fri Jul 9, 2010 As we all know, we are currently living under the governance of a hung parliament. How will this affect your e-campaigning tactics and strategy going forward? Will the coalition crumble at the first sign of opposition or will it be here for the full five years? At the moment, no one really knows (though it will be fun to watch!). The length and success of the coalition government will drive your organisation’s strategy considerably. get creative with your websiteSubmitted by Jonathan on Thu Apr 8, 2010 As the internet gets more and more crowded by online ‘asks’, organisations are starting to become aware that they need to do more to engage supporters visually. Initially, this might have been through inserting a video into a page, or just creating a ‘funky’ design with ‘flash images’; but the thinking seems to have moved on to other, more interactive applications that update dynamically – no more ‘one size fits all’ approach. In the past few months, I have noticed an increase in the number of ‘widgets’ being included in campaign actions. the importance of profilingSubmitted by Jonathan on Mon Mar 1, 2010 There’s always a lot of talk about what the ‘next big thing’ or hook will be for charity e-campaigns. Is there something out there that will lead to mass participation? The next video that people pass round or the next e-action that everyone takes part in because it is so engaging. But sometimes, the whole world of ‘data’ gets forgotten in these projects. activists are donors!Submitted by Ghazal on Mon Feb 1, 2010 OK, maybe not all activists are donors, but new research shows that activists are seven times more likely to give money than other supporters on your list. fundraising in a recessionSubmitted by Ghazal on Fri Dec 11, 2009 The article by David Burrow on fundraising in a recession is a good reminder of why raising money should not be an isolated task. Rather, fundraising efforts should be integrated: communications, fundraising, advocacy, and program departments need to talk to each other and work together! general election: e-campaigningSubmitted by Jonathan on Fri Dec 11, 2009 Are you getting geared up for the UK general election? It’s looking like the country will go to the polling booths in May but many organisations are beginning to get their e-campaigning plans sorted now. There will be so many messages flying about to prospective parliamentary candidates, how will your calls be heard above all of the others? Here are a few thoughts which might help. building a communitySubmitted by Graham on Wed Oct 28, 2009 On October 13th in London we hosted our very first AO Community Conference bringing together about 100 people that use our software products. We also had a good turn out from organisations that just wanted to learn more about e-campaigning but didn't know much about Advocacy Online. All 12 sessions offered content that was specific to Advocacy Online and general 'best practice' so there was something for everyone! eCampaigning Review 2009Submitted by Graham on Mon Oct 12, 2009 Tomorrow is the release of the 2009 eCampaigning Review which Advocacy Online has been pleased to support this year. This amazing research project includes benchmark data based on over 2 million 'campaigner / actions' by the supporters of over 50 organisations in the UK, Canada, and several other countries. The project also includes two additional research projects: a survey, and an e-action review. I will be posting more tomorrow after the formal release of the data, so stay tuned. There are some very interesting outcomes!  |